Alex Genn Concept to long copy and everything in between.

7Apr/081

Lost in cyber space

We’ve all been there, you’re writing a document or hating a spread sheet and it occurs to you that you’ve got something you need to see, buy or waste your time with. So you open the browser, go to the search engine and look at the search box.

You look and you keep looking; until you admit to yourself you’ve completely forgotten what you were looking for.

You try to remember, you stare at the screen for clues but realise you’re looking at a portal to everything. EVERYTHING. You could be here for anything. Shopping, research or good old fashioned prowling, the possibilities are endless.

Staring clueless at a search engine is the modern equivalent of walking from one room to the next and standing rooted to the spot, totally unable to remember why you’re there, blank-brained and slack-jawed, like a dog trying to understand String Theory.

It’s not so bad at home, when you go into the next room your choices are relatively limited and there are clues. It’s your bedroom, you are unlikely to have gone in there to get a spare exhaust pipe for your car. The real world is much easier, everything is fine in the next room…unless you’re going in to use the computer.