Alex Genn Concept to long copy and everything in between.

28Aug/080

Red hot sex! Win a million!! Just click here!!!

I clicked on a banner add today.

That's something I don't usually do on principle, so sick am I of their flashing and blinking and looping animations, clawing at my peripheral vision like a tiny but persistent eye crab, desperate for attention.

Click here!! Go on!!! Do it!!!! Click me!!!!!! You idiot.

Click here!! Go on!!! Do it!!!! Click me!!!!!! You idiot.

So today I clicked, just to see what great leaps advertising had taken with this, the most zeitgeisty (yes that is a word, becasue I say so) of media.

So here's the report: It's crap.

"Click to see more pictures". Wow, pictures, that's pretty advanced, I've never seen anything like that before, except perhaps on the inside of caves.

"Click here for video" Gosh! Moving pictures! Now there's innovation. They'll be mass producing sliced bread next.

So anyway, there you go, you're not missing anything. I'll check back in five years and let you know about any developments. Who knows, maybe they'll be working towards some clever way of recording sounds so we can replay them at our leisure. That's probably just science fiction though.