Advertising copy
A dinosaur in a top hat
Great advertising comes from great ideas; sometimes simple, sometimes bold. It's all about creativity and knowing how to use it. I'm that guy who comes out of left field. Actually that's not true. I don't even know where left field is, but I imagine it's a huge orange landscape made of cake, with dreams and laughter floating in the sky with top-hat-wearing dinosaurs discussing politics on the ground. And if it's not, it should be.
Heart surgery
Of course, that's only half the story, the rest is applying it to the brief. I spend a lot of time getting to the heart of a brand, so I really understand it and the relationship it has, or wants to have, with its audience.
“We valued him over and above long-established, specialist freelance copywriters. I believe you will find him creative, diligent, supportive, fun to work with and a valuable member of your team.” Liz Wakefield, MD, hey moscow marketing
My pet Id
Clever concepts, super-snappy strap lines and lovingly-crafted long copy, I do it all. I've got a knack for finding the right tone of voice and knowing what makes different audiences tick, and buy. Imagination, attention to detail and enthusiasm are things I bring to every project, while I leave my ego at home, to play with my pet Id.
Have look at some work or drop me a line and I'll send you an e-portfolio today, maybe on the back of an e-pterodactyl.