Experience
Why can't I resist cheese and biscuits?
I've been writing for 15 years, the first ten working purely on direct marketing. But I wanted more, that's why I can't resist extra cheese and biscuits. It's also why I've spent the last five years as a professional creative copywriter. I now specialise in creating concepts and developing tone of voice for brands. I have a knack for getting to the heart of an organisation and finding the perfect tone to help it communicate with its audience.
Getting to know you, getting to know all about you...
I take time to understand your project and get to know the people behind it. This makes sure there is the essential easy, good communicationthat leads to tightly-answered briefs. So you'll always get copywriting and content that work hard and drive results. Well, that's what you'd expect isn't it?
You won't believe what I've been up to
Working in-house and with advertising agencies I've developed concepts, campaigns and copy across: outdoor media, radio, online (seo website content, emails, banners etc.), in-store POS, reports and annual reports. I've also worked with a number of production companies to develop scripts for web, television and innovative mobile phone content.
I'm really good at...
...things like concept development, e-marketing, B2B and B2C marketing, web content strategy, fully-optimised web content, brand and tone of voice development and guidelines, sales materials (letters, brochures, emails, presentations etc.), fundraising materials... the list goes on but I won’t.
I also have experience writing for audiences in the UK, America, Europe and Australia. But none in Klingon; sorry.